20 year sports marketing executive, Colin Campbell, hired as Chief Marketing Officer
December 16 2014 [Guelph, Ontario] – HockeyTech announces today that marketing executive, Colin A. Campbell has joined HockeyTech as Chief Marketing Officer. Campbell joins HockeyTech after spending the past four years at the National Hockey League Players’ Association where he headed up NHLPA corporate partnerships. Prior to the NHLPA, Campbell held leadership roles at MKTG in Los Angeles, California, MacLaren McCann Advertising in Toronto, and seven years as Director of Marketing with the Canadian Hockey League (CHL).
Campbell’s main role will be assisting CEO, Stu Siegel developing new programs and expanding Hockeytech’s footprint within the hockey industry in both North America and Europe.
“I am very excited about joining the management team at HockeyTech.” says Campbell. “The area of data analytics and digital management is a growing area in the sport of hockey. HockeyTech is quickly becoming the leader in this evolving area, which is rapidly improving how the game is played and managed, both on and off the ice. It’s an exciting company and an exciting opportunity.”
Campbell will be based out of HockeyTech’s Canadian headquarters in Guelph, Ontario, but will spend most of his time directly with leagues and teams globally, helping them improve and grow their digital tools and analytics.
“We are very pleased to have Colin join our Management team.” says HockeyTech CEO Stu Siegel. “His experience within the hockey industry and marketing insight developing and growing large scale programs will be a valuable addition for our company.”
About HockeyTech
HockeyTech is a worldwide leader in providing hockey-related technologies, analytics and information services. The company was founded in 2013 by Stu Siegel (technology entrepreneur and former Florida Panthers Managing Partner/CEO) with the mission of impacting the hockey world through new technologies and advanced analytics services. While HockeyTech is a new corporate identity, its brands have been providing cutting-edge solutions to the hockey world since 1998. At HockeyTech’s core is its Hockey Information and Scouting System, which is the world’s largest data repository on hockey player, team, and league information. Our client teams, leagues and organizations rely upon our cloud-based system to manage their vital player, prospect and game information in a secure environment.
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